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How to sell to great customers

TechMag TechKnowable ZulWeb FastTech Media ViralKaboom Enter to Study SYIQ BloggingKiss UrduGeeks   Many small businesses make the same mistakes when trying to sell to the  Fortune  500 companies  , say Brian Tippens, director of Global Supplier Diversity and Sustainability at Hewlett-Packard (HP), Phyllis Meyer, senior analytics consultant at Dun & Bradstreet, and Bill Balduino, Vice President of Risk Management at D&B. When you think of large companies operating in the country, such as Femsa, Grupo Carso, Walmart or Cemex, to name a few examples, you are likely to feel intimidated just hearing these names.  From the outset, you would never think of becoming a supplier of them, because perhaps you are just starting your project or your business does not have a great infrastructure or an army of collaborators. The good news is that you don't have to be a large company to sell products or services to a firm that even has a global reach.  Follow the practical
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